Entertaiment – An Exciting Area For Creativity


Entertaiment is an exciting area for creativity as well as a lucrative industry. The familiar forms that entertain us are remarkably enduring, often spanning media and demonstrating a remarkable capacity for creative remix. The word “entertainment” derives from the Latin intertenere, which means to hold inside something else. The tenere root also has the Indo-European meaning of stretch. In our present technological scenario entertainment has largely shifted to virtual space from real world. Hanging out with friends has been replaced by chatting with them on facebook and whatsapp. Entertainment often hits the points that our brain was evolved to react deeply to. This can include murders and social backstabbing etc.

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Cape Town, South Africa