Business services are tasks and activities that help maintain a business, despite not producing any tangible product. These services can range from consulting, marketing and administration to logistics (including travel and facilities), waste handling, staffing and shipping. Business services are a major part of the economy, making up 11% of the European Union’s GDP. The European Union’s internal market policies and legislation aim to improve their competitiveness, based on the concept of’servitisation’.

Many businesses have a difficult time differentiating their service offerings from those of competitors. This is because they typically have a product-oriented image that leads to a product-oriented language that constrains communication. Service companies must strive to overcome this limitation in order to develop innovative approaches to managing their business.

There are three main types of business services: business-to-business, business-to-consumer and personal services. Each type offers something unique to customers, and it is up to entrepreneurs to understand what these differences are in order to provide the best possible service to their customers.

Some examples of business-to-business services include management consulting, marketing and advertising. These types of services are performed by companies that work with other organizations for a fee or commission. The goal of this type of service is to assist the company in operating better or reducing costs.

Another common business-to-business service is the provision of information technology services. These are often provided by a third party, and the primary benefit of these services is that they allow companies to use their computers more efficiently. They also help reduce the cost of buying and maintaining hardware.

Finally, many businesses offer business travel services, which are offered to the employees of a company for a fee. This is done to make it easier for them to meet with clients and colleagues abroad. Other business-to-business services include printing and mail processing, graphic design, digital imaging and human resources services.

Unlike goods, which can be stored in anticipation of demand, services cannot be stockpiled and must be delivered when requested. For this reason, they are considered intangible assets. Moreover, they are not able to be measured in the same way as goods, and it is very important for service providers to differentiate their products from those of their competitors.

Because of this, many businesses are reluctant to invest in service innovations and instead opt for cost cutting measures. This can lead to lower quality, which in turn erodes customer confidence. This can be a very vicious cycle, and companies need to be aware of the risks that come with focusing solely on cost savings in their business. The ideal strategy is to balance cost and value, with a focus on quality. This can be achieved through a number of techniques, such as focusing on the customer and creating a more flexible pricing model. It is also important to develop a strong brand image in the eyes of the consumer. By doing so, a business can ensure that it is recognized for the high-quality service that it provides.